�Actualizers
�Successful, sophisticated, active,
"take-charge" people with high self-esteem and abundant resources.
�Their lives are characterized by richness and
diversity.
�Their possessions and recreation reflect a
cultivated taste for the finer things in life.
�Achievers
�Successful career and work-oriented people
who like to, and generally
do, feel in control of their lives
�Image is important to them
�They favor established, prestige products and
services that demonstrate
success to their peers