�TACTICS
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�Price:������������
Low-cost high-quality product (75% margin)
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�Product:�������
Utilize diversity of product line for market����
����������� ���������segmentation; assure� customer satisfaction
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�Promotion:��� Base� the advertising campaing on the �percentage
of��� ���������sales� method (10% of revenue yearly)
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�Place:������������
Increase number of places through a large variety of ����������sales channels as outlined in
marketing plan
�