�Tactics
�
�1) In magazine ads: have a celebrity make a statement with the ad, such as �Doe is the Michelangelo of our times� for instance by
Clint Eastwood
�2) On TV ad incorporate narration of:
�Because you want the
true treasure of a lasting piece of art by the Michelangelo of our times�
�3) Our catalogue already exists with
continuity