�Level 2 / Indirect
Competition
This consists of products with similar use, other
art-works such as� paintings; expensive
photography (Anne Leibowitz); antique and contemporary interior
decoration; landscape architecture and other art-works.
�
�All of these
products are in the same or similar price range and quality measure.
�
In
2004 the total number of Fine Arts sold by auction houses, such as Christie�s, Sotheby�s and Bonham & Butterfield was
63,126 pieces. At least
50% of these works fall into a lower category of art than ours.
�
It
is estimated that a total of approximately 200,000 pieces of art are sold each year, and about 31,563 or 15% would be a level
2 competition to Doe.