Psychographics:
�
�Elite
Individuals, High spenders, Businessman, CEO-s, Celebrities
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Values and Lifestyle (VALS)
�Actualizers: successful, sophisticated, �take-charge�, high self-esteem people with abundant resources. Diverse and rich
life-styles.
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�Achievers:
career and work-oriented people. Image is important, they favor prestige products to demonstrate success to their peers.
�