�Level
3 / Indirect Competition
�
This consists of different products with unrelated
source, but same value,� -� collectively referred to as luxury items,� -�
including sports cars, jewelry and boats. In this category the economic
environment would play a larger part.
However, our product is not particularly affected by the
economy as pointed out in the
Economic Environment section of this presentation. Even in unstable economic times and lowered consumer
spending people still
purchase art and sculpture because it is a lasting investment unlike most
luxury items, such as cars.
Art purchase is a question of individual taste and as
such the style of Doe�s art
will be a very big distinguishing factor from his competitors and will play a very significant part in consumer response.