�4)
Public Relations
�
�Make him a
celebrity, build on previous exposure, create sensation, use celebrity contacts to make statements.
�
a)
Create interviews on
�
�Television
�PBS
�KCET
�Local Public
Channels
�Jay Leno, by creating
sensation and doing a sculpting trick on the show
�Other talk shows, by
creating sensation based on his previous exposure
�Architectural TV
Shows
�