�Marketing Materials used in direct mail:
�
1) There is
1,000 copies of� high-end, glossy �art-books�/catalogues printed, showcasing a couple of pieces of Doe�s work, his Biography, Pricelist (detachable), a two-page
PR on his most famous piece as
well as lists of his exhibitions and accomplishments.
We also
printed flyers and three different business cards that go with the booklet in the form of:
�Continuity
�Similarity
�High quality medium
�Tasteful pick of colors and arrangement
�
�Cost: cost of printed material is included in our $
70,000 one time investment
or fixed cost.� Printing cost for
catalogues is $ 7/each.