Target Market
Characteristics of Individuals
Income: $ 1
Million +
Age:
�Silent Generation (born before 1945)
�Baby Boomers (born between 1946-1964)
�Generation X (born between 1965-1978)
Geographic
Location:
�East Coast : From Boston to Washington
�Great Lakes Region: Greater Chicago, Toronto
�West Coast: Southern California, Bay Area
�Aspen, Veil and surrounding area, Colorado
�Las Vegas area, Nevada
�Some of the