Breakeven
point and Marketing Budget
�Marketing Budget:
�
The
standard monetary allotment for the art industry spending on advertising and promotion is around ten percent of total sales.� As such, for the first year of business, a promotional budget of $28,000 has been set (which is 10% of the price objective of $280,000).� A reinvestment of 10% each year would further increase revenues in time, taken the fact that the artist will have achieved name recognition. We will at that point switch to market penetration strategy and push the price as high as possible