Target Market
Psychographics:
�These companies have a long track record of success and
a positive cash flow.
They place great emphasis on prestige. Image projection and name building is important.�
�They must have good standing with the public and often
feel obligated to support
good causes, such as the arts. They take pride in attaching their names to monumental sculptures
for advertising or
decorative purposes. They like donating pieces of art usually for exposure.
�They like to demonstrate wealth through elegant office designs, (see interiors of Doe); often have sculpted
portraits of historic
and significant personalities displayed in their offices (see portraits of Doe.)