Target Market
Characteristics
of Hotels
���������������������������
All of these hotels are expensive five star hotels.
Some of them
are chains like the Four Seasons, The Ritz Carlton, The Fairmont, and have presence in many international
��� cities.
Some of them
are single ones, but owned by the same company or individual. The Bellagio, The Wynns and The Mirage are
all under the same ownership.
�
These hotels
always have landscapes and prestigious interior decoration that are often sculptures.
�
Their
psychographics are very similar to that of our high net-worth� individuals,
especially that their mission is to serve the �rich and famous.�