Target Market
Psychographics:
�Elite
Individuals, High spenders, Businessman, CEO-s, Celebrities
Values and Lifestyle (VALS)
�Actualizers: successful, sophisticated, �take-charge�, high self-esteem people with abundant resources. Diverse and rich
life-styles.
�Achievers:
career and work-oriented people. Image is important, they favor prestige products to demonstrate success to their peers.