Competition
�Level 3 / Indirect Competition
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*This consists of different products with unrelated source, but same value,� -� collectively referred to as luxury items,� -� including sports cars, jewelry and boats. In this category the economic environment would play a larger part.
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*However, our product is not particularly affected by the economy as pointed out in the Economic Environment section of this presentation. Even in unstable economic times and lowered consumer spending people still purchase art and sculpture because it is a lasting investment unlike most luxury items, such as cars.
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*Art purchase is a question of individual taste and as such the style of Doe�s art will be a very big distinguishing factor from his competitors and will play a very significant part in consumer response.
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