Promotion
�Tactics
�1) Media Exposure:
Advertise
in the following magazines at various times of the year. Address the Christmas Holidays (both shopping and vacation seasons), construction and remodeling seasons, such as spring and fall. Run the ads as many times as budget of $20,000 allows, which is about 2-3 times in
each. Show photo image with the artist and/or without (various for
various magazines) and add contact information. Schedule interviews with the artist, and/or PR
presentation of unveiling
a monumental piece. PR should be for free. �
�