Promotion
�PROMOTION OBJECTIVES, STRATEGIES AND TACTICS
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�Objective
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*Create Image / Awareness ( make the artist into a celebrity, create an image that the product is in demand)
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*Create name recognition, positioning
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*Create 650 Exposure (This year we need to sell 13 sculptures, with a 2% response rate, we need to create 650 exposures)
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*Close sales
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*Increase sales
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