Promotion
�Marketing Materials used in direct mail:
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*1) There is 1,000 copies of� high-end, glossy �art-books�/catalogues printed, showcasing a couple of pieces of Doe�s work, his Biography, Pricelist (detachable), a two-page PR on his most famous piece as well as lists of his exhibitions and accomplishments.
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*We also printed flyers and three different business cards that go with the booklet in the form of:
�Continuity
�Similarity
�High quality medium
�Tasteful pick of colors and arrangement
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�Cost: cost of printed material is included in our $ 70,000 one time investment or fixed cost.� Printing cost for catalogues is $ 7/each.