Promotion
Budget allocation in total:
Magazines
and Newspapers:���� $ 20,000
Professional
Publications:�������� $�� 4,000
Direct Mail
Lists:��������������������� $�� 2,000
Internet��������������������������������� $�� 2,000
Total:������������������������������������� $
28,000
CONCLUSION: We build on Doe�s name and
recognition in Canada and use all media exposure from the past by reference. We create �sensation� based on the �Story
of Wings of Prey� and
refer to him as �a Michelangelo of modern times.�
We emphasize the fact that art is an investment and
as the artist reaches name recognition the value of his pieces increase.